How to make a million in real estate: get your home on This Old House
So, how do you increase the value of your home?
Get your property to be featured on PBS’ “This Old House”.
How much is the “This Old House factor”?
Boston magazine covered it, in this month’s issue:
The wildly popular WGBH-produced program—currently working on a house in East Boston—has been fixing up places around the Hub for nearly 30 years …
Take the two-family in Charlestown the show renovated for Dan and Heather Beliveau in 2000. The couple had to pony up $300,000 for the work (hey, this is public television, not Extreme Makeover: Home Edition), but as soon as the paint was dry, one unit sold for a cool $535,000.
When the Beliveaus decided to sell the second unit in 2004, they wisely laid out their This Old House magazine story and the 17 video-cassettes chronicling the project. After two days on the market, that unit got a $949,000 offer. All told, the sales netted the Beliveaus nearly three quarters of a million dollars.
Damn!
Thanks to Jenn Johnson over at Boston magazine for the tip!
Source: This Old Markup – By Francis Storrs, Boston magazine