T to place billboards around town
From this week’s Boston Courant, by Galen Moore:
The MBTA plans to adorn large outdoor structures like brick ventilation towers at Back Bay and Hynes Convention Center with banner ads …
… The new banner ads range in size from 20 by 22 feet on the ventilation building across from the Hynes Convention Center to 180 by 20 feet on South Station’s southerly facade.
A Supreme Judicial Court decision earlier this year affirmed that state law allows the MBTA to circumvent city laws and sell ads on its property, even if they do not meet local zoning requirements.
Included with the story was a photo of the exterior of the Back Bay / South End Orange Line station, with the caption, “The MBTA plans a banner ad on this Back Bay Station ventilation tower facing Clarendon Street.”
Wait, will that better or worse than having to look out at the construction mess that is the Columbus Center right now?