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Buy Groceries, Shop For Real Estate

remax

Okay, tell me what you think of this idea. Natick-based RE/MAX of New England and The Stop & Shop Supermarket Co. of Quincy have partnered to develop “micro real estate offices” in local supermarkets.

This is the first time a major real estate brand has teamed up with a large consumer retailer to house real estate offices in their retail spaces, according to a joint company statement.

The real estate company plans to open 17 offices in Stop & Shop stores in Massachusetts, Rhode Island and Connecticut, according to a statement.

Read the full story from the Boston Herald.

Read other posts about: Boston real estate condos news, Ma real estate, real estate, real estate 2010

Posted by Ford Realty on 01/26/10 |
| Read 1 Comment »

One Response to “Buy Groceries, Shop For Real Estate” »»

  1. mark
    Comment by mark | 01/26/10 at 5:25 pm

    disclosure: i used to be a remax agent, and i believe in the value of the brand.

    from an agent’s perspective, i think it does have good value and educational support to offer, especially for new agents (along with high fees that you’ll pay as an agent-they don’t call it fee-max for no reason). i would have a hard time, however, imagining myself sitting in the supermarket and waiting for customers to stop by (and ask for a venti iced soy latte…um, that actually is right next door, thank you for stopping by.) maybe i am missing something, or too old-fashioned.
    from a customer’s perspective, i can’t really see value here: are you truly going to buy a house along with that latte and cheerios? most people do their search online, what would be the major added value of having a physical office in a supermarket? i’m not sure i can see it here.

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