from an agent’s perspective, i think it does have good value and educational support to offer, especially for new agents (along with high fees that you’ll pay as an agent-they don’t call it fee-max for no reason). i would have a hard time, however, imagining myself sitting in the supermarket and waiting for customers to stop by (and ask for a venti iced soy latte…um, that actually is right next door, thank you for stopping by.) maybe i am missing something, or too old-fashioned.
from a customer’s perspective, i can’t really see value here: are you truly going to buy a house along with that latte and cheerios? most people do their search online, what would be the major added value of having a physical office in a supermarket? i’m not sure i can see it here.