The Superbowl As An Economic Indicator
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America’s unofficial holiday is tomorrow, the Superbowl. What can this event tell us about the economy?
A 30-second commercial this Sunday will cost around $2.6 million, down from $3 million last year. This 13% decline is only the third decline ever and the largest year-to-year decline on record. At $2.6 million, the cost of a commercial is the same as it was in 2000. Interestingly, the Dow Jones Industrial Average is also near its 2000 levels, as is total employment in the United States.
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