Last Sunday, I was reading the Boston Globe on how week night open houses are becoming the new trend. The concept is called either “commuter open houses” or “twilight open houses” by some, the idea is to be able to view Boston condos at night, especially if the condominium has spectacular night views. The following is an excerpt from the Boston Globe:
Called “commuter open houses” by some and “twilight showings” by others, these midweek events offer buyers a unique perspective on their potential new homes that traditional Saturday and Sunday showings can’t.
“The penthouse views are phenomenal,”….. “I took a client in, and my co-worker had the listing and said, ‘You guys have got to come back at night.’ And so he hosted a cocktail event to showcase it, because the view at night, all lit up, is so much better than during the day.”
I tried to do a twilight Boston condo open house last night, unfortunately for me my open house was more like an episode from the Twilight Zone: Enjoy the video below.
Boston Condo Open House: Where is everybody?
Open houses are a long-standing tradition in the sale of residential real estate to expose more people to a home for sale. Open houses are normally held on weekends to capture more traffic because most people are off work on weekends. The real estate agents put out signs on boulevards or near street corners to draw drive-by traffic and usually list the homes in the real estate sections of newspapers to bring in more people.