It was surprising news this week when the Globe launched a new and free real estate app for the iPhone. But the word “free” doesn’t just mean you don’t have to pay to download it from iTunes. It’s free for advertisers and the Globe says it has no plans to charge for listings to be included on the app. So says Robert Kempf, the Globe’s VP of digital effort in this article from Harvard’s Nieman Journalism Lab.
The app lets users browse listings by neighborhood, by your location (“what’s near me right now?”). You can search for open houses and search for property many ways (square foot, price, newly listed, etc.).