Real estate agents have often used colloquisms when describing properties (“quaint” and “cosy” really mean “small”, “put finishing touches on” means “it’s a dump”).
Now, the general public has started using such phrases. People argue whether the real estate market will “cool”, “pause”, or experience a “meltdown”.
A linguist has even put together his own index, measuring the usage of each phrase in the public and media.
Other words used a lot these days: “normalizing”, and even “challenging” whereas “on steroids” is no longer used by agents to describe the market, although most expect the market to experience a “soft landing”.
Complete article: The Bubble: The Power Of Words – by Stephanie Rosenbloom, The New York Times