Coldwell Banker Real Estate Survey
2022 International Investor Survey Report, underwritten by Coldwell Banker and Holland Partner Group. The following cities emerged as the top three cities for planned global investment in 2022, according to the report. Austin, Atlanta, and Boston
The survey, conducted in February of 2022, reveals institutional insight and intent towards future real estate investment, recognizing the altered cultural attitudes towards live-work preferences among US cities coming out of the prolonged pandemic. I
· Overall investor outlook remains positive as three in four respondents expect their volume of US real estate investment activity and revenue to increase throughout 2022
· Almost eight in ten investors plan to increase their US real estate investment in the next three to five years
· 90% of survey responds plan to increase investment in multifamily over the next three to five years, followed by life sciences (77%) and industrial (75%)
- Austin, Atlanta, Boston, and Dallas rank top US cities for planned investment this year
- Survey respondents selected Austin, Atlanta, and Boston as the top three cities for planned global investment in 2022, with London the only non-US city in the top five, followed by New York and Seattle
- Six in ten respondents plan to increase their investments in tertiary cities over the next few years, and seven in ten plan an increase in secondary cities
Growing influence of ESG
· 81% of survey respondents indicated that ESG criteria would be very important over the next five years (increasing from 69% in 2021)
· Actionable climate change strategies (89%) and carbon footprint reduction measures (90%) are rated as the most important ESG priorities for US real estate investments in the near future
· Diversity (74%) and talent attraction/ development (75%) follow environmental factors among ESG trends
· Almost nine in ten respondents recognize the future financial benefit of taking action now on ESG. Notably, more than half of respondents (55%) agree that they would accept a lower than-expected rate of return if it meant realizing other social or environmental benefits
Opportunities to Address Social Concerns
· Housing affordability (85%), economic inequality (82%) and housing market affordability (78%) ranked highest among social concerns for surveyed investors
· Public health continued to be a prominent concern for investors (75% rank it as somewhat to very concerning), though this dropped from 2021 (79%) as more therapies and preventative measures have evolved over the past year
“With this year’s report we have had an opportunity to bring together a global community of investors and to explore meaningful future trends in institutional real estate investment,” said Clyde Holland, Executive Chairman of Holland Partner Group. “Holland Partner Group is proud to again provide sponsor support for this year’s invaluable survey report.”
AFIRE is the association for international real estate investors focused on commercial property in the United States. Headquartered in Washington, DC, AFIRE was established in 1988 to provide an essential forum for real estate investment thought leadership. AFIRE membership is exclusive, granted by invitation only, and currently includes nearly 175 organizations from around the world representing institutional investors, investment managers, and service providers with approximately US $3 trillion in assets under management. Learn more at afire.org.
Coldwell Banker Real Estate Surveys 1,000 Men and Women to Discover Gender Differences in the Home-Buying Process
Below are some key highlights from the Coldwell Banker Real Estate study:
Women may be inclined to make up their mind more quickly than men …
— When asked how long it took before they knew their home was “right”
for them, almost 70 percent of women had made up their mind the day they
walked into the house, vs. 62 percent of men. Conversely, significantly
more men needed two or more visits: (32 percent of men vs. 23 percent of
Women would rather live closer to their extended family than to their job …
— 55 percent of women find it more important to be closer to their
extended family (those that do not live in their household) than to their
job, compared to only 37 percent of men.
A home’s security is a deal-breaker for both men and women …
— 64 percent of women said that if they found the home of their dreams
but had concerns about its security, they would no longer be interested.
More than half of men agreed (51 percent).
Couples say that no one “wears the pants in the relationship” in terms of major financial decisions …
— When asked who wears the pants in the relationship (when it comes to
major financial decisions, such as purchasing a home), almost 70 percent of
respondents living with their significant other said it’s actually mutual.
— However, 23 percent think that they, themselves, wear the pants in the
relationship, not their partner. More men than women said this (26 percent
vs. 20 percent, respectively).
Men and women agree on how they would use a spare room, for the most part …
When the respondents were asked how they would use an extra 12 x 12 room if it could be anything they wanted, men and women agreed on the top three most popular, and very practical, responses:
— Bedroom: 25 percent
— Office/Study: 15 percent
— Family Room / Den: 11 percent
However, men really do want a “Man Cave”…
— Interestingly, out of the 8 percent who indicated they would turn that
spare room into an entertainment center, it was a preponderance of men
leading the charge. In fact, four times as many men as women said they
would use the extra space for recreation / entertainment.
Methodology: Coldwell Banker Real Estate engaged ICR to conduct an omnibus survey via telephone in May 2009, among more than 1,000 respondents.