Here are seven (7) dirty words you can’t say in real-estate ads: Exclusive, Quiet, Private, Bachelor, Kids, Walking an Playroom.

Due to a slew of recent lawsuits and the increased enforcement of court cases, companies such as Corcoran Real Estate are taking pains to strip terms such as “bachelor pad” which may discriminate against couples, and the terms “couples” and “family-friendly” which may offend singles.

According to the New York Post:

“By saying ‘walking distance’ I would be discriminating against those who are unable to walk.” Christine Toes a Corcoran vice president wrote on the blog

Lucky for me, it is still not against the law for Boston brokers to describe a coffin-sized studio as “cozy.” Why? Beacuse I just sold a “cozy” 300 sq ft coffin-like studio at 21 Beacon Steet for an asking price of $239,000
for $245,000.00

Source: NY Post Real Estate

PS – To my real estate agents please never use the sinful statement such as : “close to churches and synagogues” Why? I don’t want those damm Atheists to sue me.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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