Every Boston condo owner wants to sell their home for the highest possible price, but in the process of selling their condo they focus on things that don’t actually affect the sale of their home. I’m here today to speak about 3 very primary factors when selling your Boston condo.

Presentation: You need to market your home in an extremely professional manner. You need professional photography and your condominium must be in top condition. Think of it like a used car: when you sell your used car, you clean it, wax it, and do anything else to make it look its best. The same should go for your home.
You’re in a competition to sell your Boston condo, so you need to do everything you can to make it look amazing to potential buyers. You really need to showcase something special about your home.

Prospecting: Prospecting means that you are actively marketing the property. You need to have an agent who is willing to aggressively market your Boston condo which includes making cold calls and even knocking on doors. I have a full-time employee who does nothing but prospect for buyers and market our homes, so you’ll be in good hands with our team.
Instead of slapping our properties on the MLS, we also make use of the network of real estate agents here in Boston and actively market our properties to these other Realtors.

Pricing: Pricing a Boston condos is probably the most part in marketing a home for sale. There is no magic wand to determine a price for a home, but we can examine the market and come up with an attractive sale price. If you price incorrectly, then you will lose the benefit that you created out of your presentation and prospecting, so pricing is of the utmost importance.
Overpricing your home is extremely dangerous because when people see that your home is overpriced they will not even want to see it. You want to price your home attractively so that you can garner multiple offers and sell for top dollar.
These are the three elements to include in your marketing plan in order to get the most amount of money for your home.

If you want to know more about our marketing plan or if you would like assistance with Boston real estate, please feel free to call or email us. We would be happy to help you.


Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now