The question of whether to stage a Beacon Hill condo when a seller is deciding to list for sale can be a very important decision.  The question is:  As a seller, why should I invest money to stage my  Downtown Boston condo.  Bottom line, because a minimum investment can yield 5 to 10 times the original investment back when the ultimate value of the Beacon Hill condo is achieved.  Why are there model homes?  Most buyers have a problem envisioning the possibilities of a space. Color, furniture, smell, and proper design can enhance the best qualities of a space and provide “vision” of proper layout, while distracting the eye of a buyer from potential negatives.

Reasons to consider staging a Beacon Hill Condo

Shows better to buyers in a viewing:

Let’s face it, good design always shows off the space and floor plan layout of a Beacon Hill condo. Things like color, smell, organization, and layout are all the influencing factors that can allow a buyer to feel comfortable and connect with the space.  A well designed unit will always show better, and as a result add considerable value in the eyes of a buyer.

Unit always appears larger:

Even though one may think that adding furniture can impose on the appearance and overall feeling of space. Organization and proper placement of furniture, mirrors, color, and artwork can make a unit look larger.  This is especially true in areas such as living rooms and bedrooms.

Staging can add extra value:

Proper staging and design can add value to a Downtown Beacon Hill condo by enhancing the units selling points, while distracting a buyer from potential negative aspects of the space.  Add four times the investment.

Allows a buyer to personally connect to the space:

Home staging is a very effective way to encourage buyers to feel more comfortable in a space.  If they feel comfortable, then they can start of process of imagining how they can personalize the space to suit their own needs and criteria.

 Staging makes your Downtown  Boston  Condo Memorable:

When buyers are out and about with their agent shopping for a Downtown condo often time they will visit multiple units.  I order for your unit to remain memorable, it will have to show well enough to be considered among the top three that the buyer saw on that particular day.  Often times, it is the little design touches of staging that will allow a particular Downtown Boston condo to stand out more than others.

Boston condos for sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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