Selling your Beacon Hill condo can be a nerve-wracking, yet exciting time. That first day that your Boston Beacon Hill condo goes on the market you will probably imagine the offers rolling in.

But sometimes, the days will go by without an offer. Sometimes the weeks will. And sometimes, the months, and months, and months will go by.

So what’s going on? Does no one want your Beacon Hill condo for sale? What’s wrong with it? It’s served you well, right?

There are a lot of reasons why a Boston condo for sale can sit on the market. We’ve gathered up five of the biggest reasons those in the industry have found that tend to keep that “For Sale” listing on the web up longer than you’d like.


Downtown real estate brokers across the board will typically tell you that when your Beacon Hill condo isn’t selling, most likely it is not priced appropriately. Many sellers want to start a bit too high just to see if they get any bites. This can work sometimes, but most likely it will just extend the amount of time your Boston condo for sale sits and eliminate buyers from your pool.Remember, most downtown Boston real estate hunters start their search online. And most will also filter out certain prices. Price your condominium too high and they might not even see it. According to, Sellers are in control for the first 30 days a property is on the market. With a new listing, you really have the buyer’s attention. Don’t waste that time “testing” a price.

Poor Photos

As we mentioned, most everyone starts their home search online these days. This makes your photographs CRUCIAL to the sale of your Beacon Hill condo . The old “curb appeal” is now “screen appeal.” So you’ll need to stop and think – how does YOUR condo translate to the online shopper?Correct use of lighting, angles, and time of day will produce the best result and let your home show its best. According to US, many agents will hire professional photographers for photo shoots as part of their marketing services.

Lack of Marketing

Smart marketing of a Boston condo for sale can make or break your sale price. Monte Mohr, a Zillow Blog contributor says that the most effective strategy is to run what he called a “promotional blitz” as soon as your home hits the market.You should use everything at your exposure, Mohr said. This includes: printed materials, professional photographs, featured listings on all real estate sites, as well as the Multiple Listing Service (MLS).

Too Much Clutter

Clutter can hinder how a home shows in photos and in showings. Having too much clutter in a Beacon Hill condominium will do two things. First, it will shrink the size of your house by crowding it with excess furniture, toys, and miscellaneous items. Secondly, it will hinder your potential buyers from being able to imagine THEIR stuff in your home because quite simply they see too much of YOUR stuff.

Not Enough Upgrades

This is particularly true if you live in an area with a lot of new construction going on. Buyers will get used to looking at shiny new homes and then they’ll come across your listing. What do they see? Are they seeing a condo they can make their home or a complete renovation?While some buyers are looking for a project, most do not want to do the big stuff (ehem, kitchen). They also are not looking to take on a plethora of projects in every single room.

While you can leave light cosmetic repairs for a buyer to do, try your best to take care of some of the obvious repairs that can scare off a buyer. For instance, if a home obviously needs a new roof you may want to get it done instead of just trying to adjust your price. Many buyers will want to avoid the hassle of a new roof. According to, if your roof is beyond its useful life, then you should replace it before you sell.

It’s a good idea to speak with a real estate agent in your area before taking part in any renovations you may be hesitant about. An agent can look at the other homes in your area and tell you where yours may stand. Is your home in better shape or worse? This can decide what is worth repairing and what you can leave alone.

Bottom Line

The longer your Beacon Hill condo for sale sits the worse off you typically are. So get a head start before you list your Boston condo for sale and hire the right agent for the job. If you need to sell your home, we’re here to help.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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