Ford Realty menu of services Boston and the North Shore

Buyers receive 60% rebate from our portion of the broker fee

Renters flat fee $1,000 regardless the price of the apartment.

As a home seller, it sounds like you have a solid grasp of the current 2026 landscape for flat-fee listings in the Boston and North Shore areas. Here is a concise breakdown of how those Ford Realty tiers typically function based on the service levels you’ve identified:

1. Basic “Entry Only” – $500.00

This is essentially a “digital signpost” service.

Visibility: Your home is listed on the local MLS, which syndicates to Zillow, Realtor.com, and local brokerage sites.
Your Role: You are the primary point of contact. You handle photography, scheduling all showings, vetting buyers, and all contract negotiations.
Best for: Experienced sellers or those comfortable managing real estate paperwork and logistics independently.

2. Flat Fee (Assisted) – Starting at $1,500.00

This tier bridges the gap between DIY and full representation.

The Upgrade: The broker takes professional photos and handles the listing setup.
Added Support: You gain professional guidance for the initial setup, ensuring the listing looks polished to attract higher-quality leads.
Broker Role: 60-day listing, one open house per month, schedule day and evening showings. The negative is that the full fee is due after 60 days even if the house/condo doesn’t sell or go under agreement.

3. Full-Service – 1% Commission

This is the “hands-off” alternative to the traditional 2.5%–3% model.

The Full Package: Professional photography and floor plans are included.
Active Management: The broker hosts one open house per month and handles day/evening showings.
Logistics: They are physically present for the BFD smoke detector inspection and the home inspection, taking significant stress off your plate.

Key Financial Reminders

Buyer’s Side: Regardless of your flat fee, remember to factor in the 2%–3% commission for the buyer’s agent to keep your home competitive.
Tax/Closing: Budget for the MA transfer tax ($4.56 per $1,000) and ensure all Condo fees are cleared to avoid delays at closing.