Common misconceptions about selling your Boston condo

When pricing your Boston condo for sale many factors are considered including location, size, amenities and ultimately…supply and demand.     However there are many common misconceptions around selling real estate and I wanted to share with you my  top 4 when it comes to selling.

Boston Condos Price high to expect low offers

  1. Price high to expect low offers –  – This is the most common myth and backfires more often than not.    In Boston we are fortunate to have a strong demand to our real estate offerings and likewise of list to sales price disparity is very low.  Buyer and agents are looking at price very closely.  The first 10 days of a listing is by far the most important time, not only are your exposing your Boston condo for sale to the mass of buyers “in the market” but first impressions on price are important too.  If you expire your active buyers “in the market” you are only left with buyers coming into the market who often are not as motivated as someone who has written three offers and has been looking in your area for months.  If your home is overpriced and not in line with the neighborhood not only will your home not sell, you will be assisting in the sale of others people’s homes.

  2. Discount Realtors, For Sale By Owner, Flat Fee MLS –This is the third most common myth.  You may think you can sell your home yourself, maybe your can?, maybe your cant?.  It’s true, Realtors don’t work for free but often times their value collectively is realized by sellers after the transaction is completed.  I’m all my years selling homes I have never once had a seller tell me a charge too much and almost every times I am able to quantify my value in actual numbers to the seller.  Selling a home takes a lot of time and expertise, the exchange of a few words could have a significant impact on the bottom line.

  3. Not every offer is a winner – Don’t get offended if you receive a low offer.  It’s your agents duty to present each and every offer to you.  Some buyer will make very low offers because that is how the want to begin the negotiation process.  It doesn’t take long to figure out if they are a serious buyer or not.

Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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