In today’s Boston real estate blog post I’m going to talk about Boston condo staging and why it is so critical to the Boston condo selling process. There are a numerous steps to staging, which is why we have a professional staging consultant on every one of our listings.

Staging is the root of all marketing. It’s really a fancy way of saying you are preparing your Boston condo for sale. When you are selling one of your most valuable assets, you have to do work to get it prepared to sell for the highest dollar amount. It’s amazing how many people will do so much to get their car sold, but neglect their condominium by selling it without proper staging.

When your staging is great, you will get more showings. People want to look at the best homes they see online, and if yours is one of them, you are in a good place. When you have more showings, that gives you a much better chance of receiving multiple offers, which will lead to you getting more money for your home in a shorter amount of time.

Ultimately, this is just one small component of the marketing plan for your home, but this is the root of it.Professional home staging is the #1 way to sell your Boston condo for more in less time. Ultimately, that’s what it is all about. The money you spend on home staging is only pennies on the dollar of what your return will be.

If you are really working with a professional staging team, they should have a proven method of getting things done. If you have any questions or would like some more info about home staging, feel free to give me a call or send me an email at

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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