Video marketing and high-quality photography are two key elements in marketing your Boston condo. The third element is finding your property for sale on Google. The majority of people not only begin their Boston condo search online, but continue their search when deciding which condo they want to physically visit. When someone decides the neighborhood they want to live in, the square footage, and the price point for their condominium, they will find a multitude of properties that fit their preferences. Since people have a limited amount of time, how the home is presented online will determine whether they visit it in person.

My staff usually budget for about 30 minutes a showing, especially for high-end properties. This means even if you have someone for 2 hours, you only get to show them 4 Boston luxury condos – and most people are tapped out at 5 homes, even if they have more time. If someone has a list of 20 to 30 homes, the visual element online is what gets them to pick those homes over others in the first place. Professional video and photographic technology allows us to steal listings from our competitors.

In Boston, agents treat homes in the $300,000 to $400,000 range as an afterthought. In any other market, those homes are luxury homes and are marketed accordingly, but agents here take it for granted.Ford Realty is different – we apply high-end marketing to all of our listings. We realize how lucky we are to be selling your Boston condo in any price range – whether a home is $300,000 or $3 million, it is going to get the best available marketing.

Want your home to get the exposure it deserves? We’d love to speak with you about how our marketing plan helps get you top dollar and a faster sale. Call or email us today.

Back to homepage Boston condos

Boston condos for sale


Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now