Whether you’re buying a Boston condo in Back Bay or selling a condo in Beacon Hill, you should carefully consider the real estate agent you choose. Along with an agent’s specialties, recognition, and how well you get along, you may want to consider how much experience the agent has. Without much experience, new agents can be prone to making mistakes that may cost you.

1. Using Ineffective Marketing Strategies

Boston condo agents develop a winning marketing strategy after years of experience selling homes. If you hire an agent without much hands-on experience, he or she may not use the marketing budget as effectively as possible. It’s common for new agents to put too much effort into print marketing for visibility, although these traditional channels offer a low return on investment today.

A solid marketing strategy considers not only the sources most likely to generate leads, but also the market conditions. As the market changes from a seller’s market to a buyer’s market, agents need to adapt to put more effort and money into marketing homes. In general, experienced agents are better able to recognize these signs and know where to appeal to potential buyers.

2. Overloading Their Schedule

New agents are more likely to take on too many clients too soon or take on too much without hiring an assistant, and they may spend too much time prospecting and doing office tasks, which can make it harder to put an offer in on the home you want, sell your home faster, or close on time. An experienced real estate agent is typically surrounded by a team of experts with more time to devote to clients.

3. Failing to Anticipate What Can Go Wrong

Buyers and sellers are both anxious to close as soon as possible, but there are many things that can come up to delay closing. All it takes is one title report issue, mortgage issue, or low appraisal value to derail the time schedule. Seasoned Boston condo agents can see these issues coming and reduce delays in closing. The ability to anticipate obstacles comes from years of experience.

4. Not Developing Good Negotiation Skills

One of the most important reasons buyers and sellers hire agents is for their negotiation skills. Unlike most sellers and buyers, agents have no emotions involved in the transaction. A good agent is more than just a messenger who passes information from one party to another. A seasoned agent has perfected his or her negotiation tactics to present the client’s case and look after the client’s best interests.

5. Failing to Communicate Well

While this is a mistake even seasoned agents can make, new real estate agents are more likely to underestimate the importance of communicating with clients. Buyers and sellers both want frequent updates about what their agent is doing for them, whether it’s showing the home or answering questions from potential buyers. When your agent fails to stay in touch, you may feel forgotten and that he or she isn’t working in your best interests.

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Navy Yard Charlestown area condos for rent
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Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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