Boston condos for sale

10 Signs You’ve Chosen a Great Listing AgentP

Boston condos for sale

Think a good listing agent is defined by how often you see one of their flyers dropped in your mail, how many of their signs you see in your neighborhood, or by which company they work for? Good news! You’ve got more options than you think.

We’re going to give you 10 signs you’ve found the right listing agent to represent you and your home, no fluff, no ulterior motives included.

Sign 1:

They’re likable and easy to establish rapport with. If you like an agent, odds are most other Realtors and prospective buyers will, too, and that can be the ‘intangible’ difference that matters when it comes down to negotiations.

Sign 2:

Your gut tells you that you can trust them. If your agent’s words don’t ring “salesy” and they actually make you feel listened to, you’re in a good spot. You’ve got to feel reassured that they’re there for you and not themselves.

Sign 3:

They’re not afraid to tell you the truth even when it may be uncomfortable or something you’re not prepared to hear. Sometimes the truth can sting a little bit, especially when it comes to an unrealistic perceived market value or the condition of your Beacon Hill home, but a good agent isn’t afraid to hurt your feelings if it means they’ll provide you better results in the long run.

Sign 4:

They’ve got data. When a good agent gives you their opinion on how to price your home, they can actually show you how they came up with that number. Some agents will voluntarily agree to list your home at too high a price just to get your listing, but experienced brokers know everyone loses when homes are priced too high.

Sign 5:

They work with a professional stager. Staging isn’t needed in all homes but most can use at least a little polishing up. If your agent put forth the extra expense and effort to help you tweak the things needed around your home to help it sell, you’re know you’re working with someone who understands the value of presentation.

Sign 6:

They use professional photographers. Professional photography can be the difference-maker when it comes to measuring up against the competition, particularly online. If your agent is taking the pictures or video themselves – on their phone, no less! – your home isn’t getting the attention it deserves.

Sign 7:

Their marketing materials are top notch. Marketing includes a lot of things: website, brochures, logo, digital marketing, etc. If your agent’s own marketing materials shine, rest assured they know how to make your home shine, too.

Sign 8:

Their listings sell fast. The number of days a listing is on the market is often indicative of how well it was marketed and priced. If your agent is selling their listings faster than the competition, you’re on the right track.

Sign 9:

They communicate well and are available. Good agents never forget that there is a real person behind their listing and that each home is more than just number. If you can easily get in touch with your Beacon Hill Realtor or if you send a text or email and they get right back to you, you’re a priority.

Sign 10:)

 They get straight to the point and leave out the excess “fluff.” Successfully selling a home doesn’t require sales pitches or scripts. The best listing agents know it’s all about taking the things that work and doing them better than everyone else. If your agent has to rely on a pitch to get your business, they’re likely not focusing on what really works.

Is your listing agent measuring up?

Have you been interviewing potential agents and just haven’t found one you ‘clicked’ with quite yet? Give Ford Realty a call to talk to you more about just how easy selling your Beacon Hill condo should feel when you’re working with the right agent.

Boston Beacon Hill apartments for rent

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now