Boston condos for sale: The ugly truth about Open Houses

Often to the detriment of Boston condo sellers, broker will place the open house front and center when it comes to selling your home. Unfortunately, though, the results just aren’t there: In their studies, The National Association of Realtors has revealed that a mere 4% of home sales originate from an open house.

Despite the numbers indicating very modest success, haven’t backed away from this practice and it remains a popular means of marketing a Boston condos for sale.

Only 4% of sales come from Open Houses

Now, I don’t blame the Boston condo for sale owners, because agents often tout the open house as an effective marketing tool. But rather than just letting your agent heavily depend on an open house to sell your Boston Beacon Hill condo, ask about data-driven strategy that will systematically lead to the sale of your home.

“In their studies, The National Association of Realtors has revealed that a mere 4% of home sales originate from an open house.”

This isn’t to say that the open house shouldn’t be a facet of the marketing tool for a Boston condo for sale. However, when you’re interviewing your potential agent, get to the root of what they’re going to do to take control of the process and ensure that your Boston Seaport condo is sold in a timely manner. 

Maybe you’ve noticed that my team and I do, in fact, conduct open houses. The reason behind this is that the open house is part and parcel of the staging element for our larger process. To that end, we spend the weeks leading up to our clients’ open houses pointing targeted traffic in the direction of the upcoming open house.

These Boston condo buyers, who we sought to reach ahead of time, will then commingle with the open house visitors. In this way, it changes the perception of competition for your Boston condo for sale

We invite you to stop by our office anytime to have a conversation with us regarding any real estate-related needs you have. I look forward to speaking with you.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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