Boston condos for sale: The ugly truth about Open Houses

Often to the detriment of Boston condo sellers, broker will place the open house front and center when it comes to selling your home. Unfortunately, though, the results just aren’t there: In their studies, The National Association of Realtors has revealed that a mere 4% of home sales originate from an open house.

Despite the numbers indicating very modest success, haven’t backed away from this practice and it remains a popular means of marketing a Boston condos for sale.

Only 4% of sales come from Open Houses

Now, I don’t blame the Boston condo for sale owners, because agents often tout the open house as an effective marketing tool. But rather than just letting your agent heavily depend on an open house to sell your Boston Beacon Hill condo, ask about data-driven strategy that will systematically lead to the sale of your home.

“In their studies, The National Association of Realtors has revealed that a mere 4% of home sales originate from an open house.”

This isn’t to say that the open house shouldn’t be a facet of the marketing tool for a Boston condo for sale. However, when you’re interviewing your potential agent, get to the root of what they’re going to do to take control of the process and ensure that your Boston Seaport condo is sold in a timely manner. 

Maybe you’ve noticed that my team and I do, in fact, conduct open houses. The reason behind this is that the open house is part and parcel of the staging element for our larger process. To that end, we spend the weeks leading up to our clients’ open houses pointing targeted traffic in the direction of the upcoming open house.

These Boston condo buyers, who we sought to reach ahead of time, will then commingle with the open house visitors. In this way, it changes the perception of competition for your Boston condo for sale

We invite you to stop by our office anytime to have a conversation with us regarding any real estate-related needs you have. I look forward to speaking with you.

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