Most Charles River Park condo owners want to know, how does a home sell? NAR (National Association of REALTORS®) conducts an intensive survey and produces a report every year that spells out exactly how a home sells – by the numbers.

This is a summary of some highlights with commentary from the 2018 NAR Home Sales Report:

How the buyer finds the home:

  • Age 18 to 24 = 91% Internet
  • Age 25 to 44 = 93% Internet
  • Age 45 to 64 = 88% Internet
  • Age 65+ = 75% Internet
  • Overall 92% of buyers are using the internet to find their home.

Nearly every buyer uses the Internet to find a Boston condo for sale. If they are not visiting an online website, chances are they are using a Mobile App. They also use REALTORS®, Open Houses, and referrals, usually in combination with the Internet. They typically do not use print ads or TV ads.

How the home sell

  • Internet + REALTOR® = 88%
  • Street Signs + Open Houses (*Mostly Internet Driven) + REALTOR® = 9%
  • Direct from seller (Mostly not on public market) = 2%
  • Print Ads or TV Ads = 1%

What can the home seller control?

  • Have the best possible Internet exposure. Receive the most views.
  • Use a professional REALTOR®.
  • Have a professional information driven social media
  • Have Internet advertised (and sign advertised) Open Houses.
  • Make sure the home is as presentable and accessible as possible.

As a Downtown Boston Real Estate Broker. I believe it is my job to know exactly how much a Boston condo for sale should sell for. I believe nothing is more important than Internet exposure and I believe I produce one of the highest presence on Google. This is accomplished through paid featured listings on the top four real estate websites in the nation and syndication to hundreds of other sites. As part of my full service, professional services I recommend (or provide myself) the best home stagers, consultants, and professional photographers the downtown Boston real estate industry has to offer. 

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now