Boston downtown real estate: Shop online

Forget Silicon Valley – did you know the city of Boston, Massachusetts is the tech hub of the Northeast Google, Amazon and hundreds of other web and tech businesses have major operations in the downtown Boston area our residents are known for being wired, and not just on coffee. We pride ourselves in being able to access information with the touch of a screen or click of the mouse.

Boston Downtown Real Estate Brokers/Agents

What does all of this have to do with downtown Boston real estate? Well, besides the technology industry providing thousands of jobs, making Boston Midtown a great place to relocate, it’s interesting to note how technology has changed the Boston real estate industry itself. Stop for a moment and consider how you would go about shopping for a downtown Boston condo if the world wide web had never been invented. In the days before the internet, a key part of a real estate agent’s job was helping home buyers just find homes that were for sale. After all, who else could they ask?

Boston condos for sale 2019

Flash forward to 2019, and 70% of home buyers are using the internet to research homes for sale, according to the National Association of Realtors. That number has been growing over the past decade, and in 2019, 92% of home buyers were going online to learn about what’s available in on the real estate market. That percentage is pretty consistent across all age groups – even 75% of the 65+ crowd is employing the internet to find the home they want to buy.

In 2019, Downtown Boston real estate home shoppers will be more wired than ever. Mobile apps make it possible for you to walk down the street and pull up data on any homes for sale, then look up home values across the neighborhood and find related information like school rankings and transit options.

With all of this speed and convenience at your fingertips, you may be wondering where your Boston Midtown real estate agent fits into the picture. Are we to go the way of the telegraph and the horse and buggy?

National Association of Realtors

Actually, the National Association of Realtors’ data shows that the opposite is true. In this age of unlimited information, home buyers are more, not less likely to contact a real estate agent once they get serious about buying a home. Of those who used the internet to look for a home to buy, 90% went on to buy that home with a real estate agent. (88% of non-internet users also went through a real estate agent).

Boston Condos for Sale 2019

Why? The answer is simple: For all the bells and whistles on a smartphone or computer, they can’t represent you in a Downtown Boston real estate transaction, negotiate for your best interests or ensure that all your bases are covered when it comes to mortgage lenders, home inspectors and the tricky closing process. Only a licensed Boston real estate agent can.

I embrace the power of information and technology (see my listing agent services). I know that more buyers will find your home for sale through the internet than any other medium, so I pay to promote my listings on the top five downtown Boston real estate websites among others. For home buyers, I offer a weekly emailed Downtown Boston Real Estate Market Report, my comprehensive website with detailed information and tools to help you understand the Boston Midtown real estate market, and the option to go paperless when it comes to real estate contracts and paperwork.

Technology aside, I feel that the best service a downtown Boston real estate agent can offer is to be available both on and offline to answer your questions in a friendly and professional manner. So contact me today if you’re ready to buy or sell your Boston midtown condo.

Boston Downtown Real Estate For Sale in 2019

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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