Boston real estate buyers are wise; technology is transforming Boston residential real estate to their benefit. Some Boston condo sellers however, aren’t getting this message or don’t care to believe it. These are the sellers of homes that remain unsold despite historic inventory shortages. While there might be a variety of reasons, even a few valid, the market tends to have the last word. Buyers and agents are the first to send the message by letting the home sit. Should a buyer bite, a second harsh message is often sent by appraisers and underwriters when value or marketability issues arise.

The negative affect on how homes that languish look to agents and appraisers…and buyers. Zillow pulled back the curtain for buyers; they see the long or repeated listing histories, death spiral price reductions, past sales and even how long a home sits vacant. Most important, they see the Zestimate – trust them or not, they’re getting better and buyers rely on them.

Pushing the price envelope with a foot in supportable data is one thing, being completely unreasonable on price because “it’s worth it” or “we can sell for less” is another. Work with a competent agent (google them) and avoid the headaches that come with overpriced Boston condos for sale. 

As always, please feel free to call or email with any questions. This is all I do, full time all of the time.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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