Esplanade condominium – 75-83 Cambridge Parkway #705 MLS # 70839984. One bedroom, one assigned parking space list price $1.00. All offers due 12/19/08.

The above listing is not a typo the listing agent Kristy Ganong listed the unit for $1.00. The original asking price was $488,500.00 and has been on the market for 294 days, the same property is now on sale for $1.00. Same property new marketing strategy.

Here’s the catch on the MLS listing sheet it states: “Seller reserves the right to negotiate or reject any offer.”

What are your thoughts, good marketing idea or not?

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