Does your Boston North End condo for sale grab the buyers attention?

In this day and age of high tech We’ve become an impatient bunch these days, we want what we want and we want it now. The Boston North End condo market a neighborhood with a long historic tradition as been transformed by the internet and mobile devices. In the modern age, Boston North End home buyers swipe through Boston condos for sale as fast as those cruising dating sites. In seconds, a listing will be trashed and forgotten if it doesn’t capture a buyer’s attention. Does your Boston North End condo for sale capture a buyer’s attention?

Boston North End Condo Sellers – Act like Boston condos Buyers

Act like a  Boston condo buyer and objectively consider how your Boston North End condo looks to them. If you were a buyer does it “grab” you when you see it on line…is it on line? Is there a compelling factor to make a buyer ask for more information? What about the “ahhh” aspect to how the North End home appears to buyers? If you’re currently listed, have you looked at your Boston North End condo online? Tested the response time of the agent? Can you find it on a Google home search?

Is your Boston North End condo agent full time?

Some Boston North End condo agents; they do not work in the business full time and do not earn a living from it. See if your Boston North End broker have marketing ability on the internet? Poor presentation, poor exposure across the internet and a dull narrative (or not one at all) are often broker mistakes and very costly one.

Does your Broker take professional photos of your Boston North End Condo for sale?

Photos are the single most compelling part of all Boston condos for sale; marketing studies are clear about that. If the photos are of poor quality, poorly composed and largely useless then what is the compulsion to dive deeper? A cell phone is not a camera; your friend pretend Agent is not going to be able to use his phone instead of a professional photographer and achieve the same results.

What makes your Boston North End condo special

Along with photos and media, a narrative describing what makes your home special is great bait for Boston condo for sale buyers. A buyer wants to know as much as possible in as short a time as practical; they are looking at your home for a reason. Are you giving them a reason to keep looking or is the narrative whatever is allocated in the MLS listing? 

The importance of Google

Can your listing cannot be easily found across all search engines of the internet, then even the best photos and narratives won’t matter. Public sites feed off the MLS and they will post the MLS data. Does your agent have the upgraded versions that allow 40-50 pictures? Videos? Detailed narratives with external links for even more information?  What is their social media presence, is your listing “push marketed” to the most likely buyers? Now ask the listing agent these questions?


The last and possibly most important factor is the listing agent; are they readily accessible? When your buyer hits the “email me” button or shoots off a text, will they answer? If so, when? Right away or three days later when the buyer has moved on? When the buyer calls do they hear “…calls received after 5 pm will be returned after 9 on the next business day”?

We’re full time professionals…treat this like the business transaction that it is. Learn how we ensure the best possible results for our sellers.

Boston North End Condos for Sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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