From Scott Van Voorhis: Forget about downtown Boston’s struggling luxury condo market.

If you really want something to worry about, take a look at the city’s new crop of super luxury hotels.

The W Boston recently opened amid one of the worst markets for deluxe hotels since the Great Depression.

The city’s new W, which prefers not to call itself luxury but rather a “lifestyle hotel,’’ plans on charging average room rates of $300 a night.

The Mandarin Oriental, which charges even higher rates, recently celebrated its first year in business.

However, exactly how much celebrating is going on among the owners of these flags that cater to the very rich is another question altogether.

While individual hotels don’t report occupancy rates and rents, the luxury class has been the hardest hit of any category in the business.

Revenue per room down 27 percent and daily rates off more than 13 percent, noted Thomas Engel, a Boston-based hotel industry consultant, in a recent interview.

“I would be in disbelief if that hotel was able to achieve its pro forma average daily rate,’’ Engel said of the new W. “The world has just so dramatically turned.’’

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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