Boston Real Estate for Sale


The web site recently surrveyed potential homebuyers and discovered that finding an affordable home is now the most important consideration to buyers – above neighborhood and location. This is a promising sign that consumers are now more aware than ever of the importance of living within their means.

In an Opinion Research poll that surveyed 1,002 U.S. adults by telephone May 8-11, 2009, 43 percent of respondents across the board – male/female, married/not married, and from every corner of the country – said that finding a home they can afford and maintain was the most important consideration when researching a new home, and was cited significantly more often than the number two consideration, finding a home in the right location or community. This can be compared to a survey conducted by Kelton Research in 2005, prior to the recent economic downturn, in which a full three out of four Americans (72 percent) stated that when looking at available property, the neighborhood was more important than the house itself.

“These are challenging if not sobering times for home owners as well as buyers and I think this research indicates that people have become more realistic and responsible about their preferences and plans with regard to the real estate market,” said Alex Chang, CEO of Roost. “We’re in the business of helping people find their perfect home online by providing comprehensive and accurate search results. By doing this, our users can more easily find their dream home, which these days, means a home they can most afford.”

The Opinion Research survey also revealed that on average, home buyers spend a significant amount of time researching potential homes to buy online – a full eleven and-a-half hours per week, a number that is even higher for women. Home buyers in the Northeast spend the most time researching prospective homes at 15.2 hours per week.

Source: Roost via

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