The web site recently surrveyed potential homebuyers and discovered that finding an affordable home is now the most important consideration to buyers – above neighborhood and location. This is a promising sign that consumers are now more aware than ever of the importance of living within their means.

In an Opinion Research poll that surveyed 1,002 U.S. adults by telephone May 8-11, 2009, 43 percent of respondents across the board – male/female, married/not married, and from every corner of the country – said that finding a home they can afford and maintain was the most important consideration when researching a new home, and was cited significantly more often than the number two consideration, finding a home in the right location or community. This can be compared to a survey conducted by Kelton Research in 2005, prior to the recent economic downturn, in which a full three out of four Americans (72 percent) stated that when looking at available property, the neighborhood was more important than the house itself.

“These are challenging if not sobering times for home owners as well as buyers and I think this research indicates that people have become more realistic and responsible about their preferences and plans with regard to the real estate market,” said Alex Chang, CEO of Roost. “We’re in the business of helping people find their perfect home online by providing comprehensive and accurate search results. By doing this, our users can more easily find their dream home, which these days, means a home they can most afford.”

The Opinion Research survey also revealed that on average, home buyers spend a significant amount of time researching potential homes to buy online – a full eleven and-a-half hours per week, a number that is even higher for women. Home buyers in the Northeast spend the most time researching prospective homes at 15.2 hours per week.

Source: Roost via

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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