In 1963, brothers Stanley and Sidney Goldstein and their business partner Ralph Hoagland opened the first of their “Consumer Value Stores” in Lowell, Massachusetts. In 1964, the acronym “CVS” appeared for the first time in the company’s first logo, which featured the name “Consumer Value Stores” flanked by a pair of shields with the letters inside. Over time, the shorter acronym replaced the original name altogether, and one of the most recent CEOs has claimed that the three letters could also stand for “Convenience, Value, and Service.” Think it’s weird that this popular store basically changed the meaning of its acronym? We bet you didn’t know that these famous restaurants used to have totally different names.
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