First let me describe what virtual home staging is. The idea works like this, a real estate agent sends in a photo of an empty room to Virtual Staging Properties and they send the photo back digitally staged (see photos below).

Electronic staging consists of scaling pictures of home furnishings to fit into the photo you provide; sofas, bedroom sets, drapes, artwork, dining tables, etc are re-sized to fit into the room. This allows potential buyers to envision themselves living in the space, before they even enter it.

The Chicago’s Multiple Listing Service (called MRED) allows digital staging but they have had complaints about photo editing that had gone too far and misrepresented the property.

I called our local MLS to see if they would allow virtual staging photos. The response was “We have not made a ruling on it” but they expressed a concern that there’s a fine line between virtually staging photos and doctoring them.

What are your thoughts?


Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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