Last month, I was on a listing appointment for a Boston condo. As we began to discuss the asking/selling price, the conversation took a negative turn. I provided her with my comps, which I thought the condo would sell for based on recent sales, price per square foot etc. The owner, thought my price should be more in aligned with, which was $80,000 more than my suggestion.

After leaving the listing appointment, with the issue unresolved, I looked into to see how accurate Zillows “Zestimates” are for pricing out Boston condos. Here are the results from their web site:

Zillow’s accuracy in pricing a Boston condo within 5% of the sales price – 24%.
Zillow’s accuracy in pricing a Boston condo within 10% of the sales price – 43%
Zillow’s accuracy in pricing a Boston condo within 20% of the sales price – 66%

Obviously, if my estimates had this degree of accuracy, I would be summarily drummed out of the corp and living in a refrigerator carton under the Tobin Bridge.

That being said, it’s not to say some brokers (Auction Houses) are much better. A case in point: 20 Brimmer Street, a $4mil plus fiasco. My point, when pricing a condo, obtain as much information from as many sources as possible. In the end, the market place will dictate what a Boston condo is worth and not a web site.

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Updated:  1st Q 2018

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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