Home buyers are looking for amenities that signify a certain lifestyle, and that lifestyle involves homemade pizza served with a well-paired wine, according to Zillow’s annual Home Features That Sell Survey. The survey looked at marketing terms in home sales nationwide, but “pizza oven” and “wine cellar” were particularly popular keywords among Boston condo for sale listings.

Nationwide, homes that marketed these features sold for 23 percent and 31 percent higher than their expected values, respectively. The terms added even more value to “entry-level homes” priced in the lower third of their local markets, according to the survey. “Home purchase decisions can be emotional and a home may command a premium if it speaks to a home buyer’s aspirations,” explained Zillow’s Director of Economic Research Skylar Olsen.

Based on the survey results, it appears that many home buyers’ aspirations are centered around the kitchen. Professional appliances, outdoor kitchens and pot fillers were all in-demand features that could raise a home’s sales price, with “steam oven” the most popular keyword overall. Listings that included this term sold for 34 percent over the expected sales price nationwide, according to the survey.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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