Preparing your Boston Midtown/downtown condo for a photo shoot

Remember the age-old maxim, ‘you only get one chance to make a good first impression!’ If you’ve had the chance lately to look at photos online of Boston downtown condos for sale, you already know how important the photography can be. One Boston Midtown condo can look like a sparkly, new, model home in photos, while the next one you browse looks dingy and full of clutter. Which one do you think a  Boston downtown condo buyer is going to ask to be shown and attract the most buyers? So, how can you ‘stage’ your home for the photographer? Below are my exclusive insider tips I offer my listing clients. 

Whole Home

Thoroughly clean the whole Boston midtown condo; create as much light as possible by turning on overhead lights (replace any bad bulbs) and opening blinds and shades. Remove all personal photos and put away all jackets and shoes. If you have pets, remove beds, bowls, toys and use a lint roller to remove hair.

Home Exterior –

The front is usually the first photo shoppers see so clean it up, yes even for Boston Midtown high rise condo buildings 

Kitchen –

 The kitchen is a very important feature to buyers so it’s critical to make it look as good as possible. Clear the counters completely except for one small appliance (ex. Coffee maker). Clear off your frig, take dishes out of the sink, and hide visible garbage cans or pet food and water bowls.

Dining Area –

In the dining area we want to set the stage for an idyllic family meal. Dust or polish table, set the table with decorative settings, put one centerpiece – fresh flowers are ideal – on the table and remove any booster seats or highchairs.

Living Room –

 Create a setting for cozy, quality family time by removing all clutter, including from fireplace mantel. Clean your fireplace. Remove kids toys and fluff and arrange furniture pillows.

Master Bedroom –

Here we want shoppers to envision a good night’s rest and a sanctuary. Make the bed and place any decorative pillows you have. Press bed linens and bed skirt. Clear all clutter, cord, photos from nightstands and top of dressers. Finally remove family photos from the walls and clean under the bed, as items may be viewable in photos.

Kids & Guest Bedrooms –

Make the beds. Remove any personalized names, stickers, family photos and posters from the walls. Remove any toys and diaper genies as well. Remember to clean under the beds in these rooms too.

Bathrooms –

Home buyers want bathrooms to be clean and spa-like so you need to completely clear countertops. Remove all items personal hygiene items from shower and tub. Put toilet seats down, close closets, remove rugs and dirty towels.

Whew! That’s a quick rundown! It’s not easy to get your home ready to be photographed and it takes quite a while to prepare so give yourself plenty of time (days) to do it. The time you take to follow all of my tips will save you time having your home on the market, so it’s worth it! 

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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