I was recently interviewed by a reporter at the Boston Business Journal.

From e-mail to blogs, local real estate brokers are relying more heavily on Web-based marketing tools to give them an edge in the current soft market …

… “With the current uncertainty in the U.S. housing market, it’s more important than ever for small real estate businesses and agents to find effective ways to build strong client relationships,” said Eric Groves, senior vice president at Constant Contact …

John Keith, principal of John A. Keith Real Estate in Boston, spends up to five hours a day reading materials and posting to his blog at BostonREB.com. With three years worth of blog posts containing industry buzz words, Keith also gets plenty of natural search traffic.

“Many of my clients are buyers who are relocating to Boston. If they do an Internet search for the words ‘Boston real estate’ or ‘Boston real estate blog’ or similar words, then they find me,” Keith said, noting that he allows visitors to search the listing service from his site.

According to the [a recently released] report, word of mouth and billboards were listed as the most effective sources of leads. The report suggests “agents and brokers don’t see advertising in general as a very effective marketing tool.”

But Keith isn’t buying that philosophy, not with nearly 100 percent of his leads coming through his blog. “There’s a real connection between having an Internet presence and finding clients and closing,” he insisted. “I don’t advertise anymore. The clients find me.”

True, that.

Realtors increasingly look to the Web for an edge – By Jennifer LeClaire, Boston Business Journal

Contact me to find out more about Boston condos for sale or to set up an appointment call/text 617-595-3712.

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For more information please contact one of our on-call agents at 617-595-3712.

Updated:  1st Q 2018

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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