Three of the state’s largest real estate brokerage firms are being hit hard by a recession that has made it difficult for people to get mortgages, clobbered home values and forced people into foreclosure.

As firms attempt to position themselves for an eventual market rebound, they are also fighting internal forces, trying to keep their agents from fleeing the profession.

“It’s a very difficult, challenging market,” said Rick Loughlin, president of Coldwell Banker Residential Brokerage in Waltham. “I mean I think all the terms are overused, we’re looking for new ones. It’s frustrating. Everyone has to dig back down and deal with basics — the things you learned the first year in real estate.”

According to BBJ research, Coldwell sold the most homes in Massachusetts last year with $8.2 billion in sales, but the office suffered a 23.3 percent decline from 2007 when it sold $10.7 billion in homes.

The number of certified Realtors at Coldwell also declined, to 3,623 in 2008 from 3,339 in 2007. Loughlin said it’s typical for brokers to leave the business in a down market and said it’s the experienced brokers who survive. Coldwell closed eight offices in Massachusetts last year and a total of 15 offices in the four New England states where it operates

Read More: Boston real estate brokerage firms

My thoughts: Sales are down for both Boston and the State. The one good news, at least for me, is that my office sales are up from last year. Thanks to my staff.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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