The Internet is awash with condo listings for sale. Even has them, appropriately enough in today’s glutted housing market.

So how is a real estate broker to draw Web traffic to yet another listings site? Here’s Coldwell Banker’s idea. They have has just launched a new site called BlueScape, designed to help you figure out what kind of condos you’d buy. The idea is loosely based on features from other shopping sites, such as Amazon and iTunes, which recommend things to you based on what you bought in the past.

BlueScape, shows you pictures to gauge your emotional responses. When a picture pops up, you can click on a thumbs-up icon or a thumbs-down. Based on your results, they will provide you with some condos you might be interested in viewing.

If you find this all a bit too whimsical, there is an easy fix, at least for now. Click back to my web site.

File Under: Marketing gone amok

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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