Century 21 reportedly spent $3.5 million on a Super Bowl ad. According to their spokesperson:
“It’s the perfect springboard to the springtime selling season,” said Beverly Thorne, chief marketing officer of Century 21 Real Estate, of the Super Bowl ad.
It’s the first Super Bowl ad by a real estate brokerage in 21 years, said Thorne, and signifies the company’s optimism that the housing market is on the rise.
So what are your thoughts? Did you enjoy the ad?