Maybe you’ve seen this story floating around the Internet, or maybe not. Maybe you instantly recognized it as a parody. Then again, maybe not.

So what’s it all about?

Facebook depicting a house on fire. The fire was real, but the caption was not.

The caption read:

Realtor sets home on fire after the homeowner decided not to sell!

In truth, a Realtor did not set the house ablaze. The caption was photoshopped over legitimate news footage covering an incident where a New Hampshire police officer was fatally shot while responding to a domestic dispute call at a home that subsequently exploded.

The video went viral on Facebook, fetching 4.2 million views, 33,307 shares, and 8,293 comments before it was removed. One can assume that it became so viral because many people in the general public believed it to be true.









We can only assume this was an innocent attempt at humor by the creator(s) of this video. However, the result is that in the eyes of many, it casts a negative light on Realtors and the real estate industry as a whole.




The unfortunate truth is that real estate professionals already have to defend against common misperceptions people have about them, and this video doesn’t help their case.

By and large, agents are hard-working, loyal professionals who strive to do right by their clients day in and day out.

Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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