Under an old city rule (enforced pretty strictly by the Menino administration), putting corporate signs on top of Boston buildings and skyscrapers was strictly verbotten.
But that’s changing, with both Converse and Vertex now having large corporate signs on their new headquarter buildings in, respectively, the North Station and Seaport areas. The catch: Only companies that move to Boston from another town or city can do this.
Our attitude: Fine, as long as it doesn’t get too out of control.
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Updated: December 2017