A blog reader brought this to my attention.

Thirty-five lofts in Boston’s South End project called The 1850 will go up for auction at the end of June, according to Velocity Marketing Services.

Bids for the units, located in a former piano factory and general warehouse, will start at $175,000 with some units being sold for as much as 55 percent below the original asking price. The auction will be held at 1 p.m. June 28th at The Westin Boston Waterfront hotel.

The 1850 is a five-story, 60-unit project, developed by an affiliate of the Boston-based Cresset Group and designed by Somerville, Mass.-based Brian Healy Architects. Executives at the Cresset Group did not immediately return a call for comment.

The project was completed in 2008. Over the past 18 months, 25 units have sold, said Sue Hawkes, president of Velocity Marketing Services. The units were originally marketed for sale for between $300,000 to $700,000.

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John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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