So, a couple days ago I was contacted by Tara Siegel Bernard, a reporter at Dow Jones. She asked me some questions about my blog for a story she was doing on blogs in real estate.
Continue reading after the jump, for my incredibly intelligent comments (unfortunately, I didn’t get the chance to add anything witty or pithy…maybe next time).
This story is copyrighted by Dow Jones, so I might have to take it down, at some point. I’ll find a link to it, if it ever gets published anywhere.
Homeowners Get Creative With Blogs In Making Sales Pitch
By Tara Siegel Bernard, Dow Jones Newswires
Despite the still-hot real estate market, some homeowners are resorting to clever sales tactics to find the right buyer.
As national sales director of Ballentine Vineyards in Napa Valley, Mesha Provo knows the art of promotion. So when Provo, an avid gardener, decided to sell her home in El Sobrante, Calif., she wanted to showcase her masterpiece, from the arbor blanketed with wisteria down to individual blooms, with hopes of finding a horticulturally-inclined buyer. Since this would be hard to do through a traditional listing, she started a web log, or blog, detailing her garden’s story through passionate postings and vibrant close-ups of her flowers, and eventually added pictures of the house.
The result? A gardener found her blog — through a flyer put together by a traditional agent — fell in love with the house, and ultimately paid $612,000 for it, or $43,000 more than the asking price.
“What the blog did was take a buyer, before he walked through my door, and sold him on my house,” said the 53-year-old Provo, whose blog was located at gardenforsalehomeincluded.blogspot.com.
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