The following is a list of Steps I offer as a Boston downtown real estate broker to ensure the successful listing and sale of your Boston Seaport condo

Google & 3 P’s

In any market, it takes three things to sell a property – Presentation, Placement and Price.

  • Presentation is how the property shows to prospective Boston condo for sale buyers on Google; Your Boston downtown condo should show on the web-page as a show room to elicit ta strong impression and emotional attachment of buyers.
  • Placement on the 1st page of Google is my job as your Boston downtown real estate broker; my progressive marketing techniques will provide wide-spread exposure on Google to Boston downtown condo buyers and other Boston real estate broker.
  •  Price is what a willing, able and ready buyer will pay for your Beacon Hill condo on the open market. I will help you determine the most appropriate price to maximize your return.

Here is what we offer for our Boston condo for sale Sellers:

  • Home Preparation and Pre-Listing Assistance
  • Staging
  • Strong Online Promotion
  • Professional Photography
  • Professional Videography (real video vs. a slideshow)
  • 3D Virtual Home Walk Through Tour
  • Professionally Designed Print Materials

    Boston Condos for Sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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