Boston Condo Broker When Selling

In today’s Boston condo market, with low inventory for condominiums and townhouses, some Sellers may consider to sell their condo on their own. As tempting as that may be, there are some pit falls you should be aware of:

  1. Boston condominium buyer exposure. Studies have shown that 90% of Boston condo buyers first use the internet to start the search for their home. with daily newspapers dying only less then 1% use the print media. With out a strong presence on the internet your home may never be found. In this market, its hard for an individual Seller to break into top tier of the Google Search for terms like Boston condos for sale.  
  2. Google Search and Keywords. Expanding on the on the internet search here are the sources where home buyers actually made there Boston condo purchase: 49% on the internet, 31% form a Boston real estate broker, 7% from a yard sign or referral and 1% from paper media. As you can see, from these stats placing a newpaer ad on your own is outdated like a rotary phone.
  3. Sellers Make more money with a Boston Real Estate Agent. From a Harvard Study: “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

If your considering selling your Boston condo, please contact our office at 617-720-5454.

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Boston condos for sale

Boston condos for sale


For more information please contact one of our on-call agents at 617-595-3712.

Updated: December 2017

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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