An excerpt for the Boston Herald:

The 235-room W Boston opens today, Massachusetts’ first outpost of Starwood Hotels and Resorts’ trendy hotel chain.

But Bostonians may want to bone up on their “W speak” before visiting the hotel. While guests remain “guests,” the W brand likes to convey its “world of wow” through its own lingo.

So, a doorman is a “door ambassador,” employees in general are the “talent,” the lobby is the “living room,” a standard guest room is a “Wonderful Room,” and guests can arrange for theater tickets through “Whatever/Whenever” (the concierge service).

Source: Boston Herald

If you are in the area today stop by, my staff and I wil be there from 5:30pm – 6:30pm.