Millennials have tremendous purchasing power today, and many are putting their hard-earn cash toward a Beacon Hill condo for sale. As a real estate Seller you must appeal to your target market. Here are some of the amenities millennials are demanding.


For millennials, it’s all about location, location, location – especially in urban settings. They want to walk to restaurants, shopping centers, and convenience stores, and they demand easy access to public transportation and healthcare facilities. A pricier but more conveniently located Boston condo for sale is more appealing to a millennial who wants to get away with not having a car.

Safety and Security

Millennials are attracted to Beacon Hill condos that boast higher-than-average safety features, such as  key-card entrances and 24-hour concierge. These features also keep crime rates low on the property, which draws even more prospective residents.

Pet Friendliness

Many millennials are pet owners, either with or without children. For these people, their first requirement is for pets to be allowed. They also want a Boston Beacon Hill condo that caters to pet owners with an on-site dog park or public park nearby.

Recreation and Fitness Facilities

Millennials want to stay fit without paying for a separate gym membership. That’s why an on-site gym is so appealing to them. Even an enjoyable outdoor area with sidewalks, grass and trees set away from the busy street is perfect for jogger and dog-walkers.

Private Outdoor Space

Green common areas are nice, but millennials want a place they can grow flowers and enjoy a cup of coffee in their pajamas. A Beacon Hill condo with a private balcony or a garden patio for each unit is the easiest way to provide this amenity. Large windows overlooking a park or green space are also desirable to help bring the outdoors in.

Well-Equipped Kitchen

As with Beacon Hill condo owners of any age, millennial Beacon Hill condo dwellers want a kitchen they can cook and bake in with ease. However, rather than a grandiose kitchen for entertaining in, condo residents prefer a compact design, so more square footage can be devoted to the living room.

Open Floor Plan

This trend seen in homes also applies to Beacon Hill condos for sale. Walls shouldn’t divide the living room, dining room and kitchen. That way, these spaces feel larger, have more design flexibility, and can serve as a single space to mingle with and entertain friends.

Mobile and Wi-Fi Signals

There’s no doubt that millennials are one of the most connected generations of the day. Young working professionals need a strong cell signal in their condo, and free Wi-Fi in common areas is also a plus.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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