One of my agents just recently rented out a Boston apartment to a few college students, and I’ve noticed almost all our recent rentals with college students involved printed checks. Which begs the question:

Why are you still writing a personal check to pay your Boston apartment rent in 2018?

Research shows that 78 percent of renters prefer to pay their rent electronically, yet the industry as a whole is still only collecting about 30 percent of its payments online. This is symptomatic of a sector of the real estate industry that hasn’t quite caught up to the increasing demands for these types of functionalities and amenities. Yet, these young college students and their parents pay electronically their Visa and Master card bills. Why not your rent?

Research shows that consumers who rent crave online resources: 60.1 percent of all renters used a smartphone or tablet during their recent search, and 68.2 percent of renters searched for their apartment/home extensively online before visiting the property in person. That said, almost 90 percent of respondents still feel it’s important to view the property in person before they make their final decision. This opens up the possibilities for revolutionary technology in drones, 3D and even virtual reality technologies.

Anyone will agree that the entire process of leasing apartments and buying Boston condos will eventually take place digitally — from online documentation and payments to automated agent selection and virtual home selection. The direction we’re headed is pretty clear; it’s just a matter of how fast we intend to get there.

As Bob Dylan would say:

“The times are a changin…….Mothers and Fathers throughout the land, please don’t criticize what you can’t understand, your sons and your daughters are beyond your command, your old road is rapidly aging….”

Contact me to set up an appointment to start your Boston condo buying process.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


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Seaport District

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Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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