If your Boston condo just came off the market because it didn’t sell, don’t be discouraged. Before placing your condo back on the market take a step back and review  your situation. As you are aware your Boston condo is a major financial investment and your relationship with your Boston real estate agent is crucial. First question, did your Boston real estate agent perform all his/her responsibilities? For starters you should consider your relationship with your broker as a partnership. You want to make sure your needs and wishes are heard. Most importantly, you want to make sure you receive detailed and dependable feedback after each showing or at a minimum one phone call per week with updates and marketing strategies. Did your broker do this? If not, let’s move to the next step.

Let’s discuss interviewing new potential candidates to list your Boston condo. When interviewing brokers compare and test their knowledge of the market and more importantly the Boston neighborhood that your condominium is located in. Second and ask each to demonstrate how they will market your Boston condo to potential buyers.

Pricing is another important factor. When coming up with a selling price ask your agent to provide you with an up-to-date market analysis of comparable condos sold and currently on the market for sale. This will help you to calculate a sales price. Also find out what the average sales time is for Boston condos similar price points to yours.


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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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