Threats to Zillow’s Revenue

Most of Zillow’s advertising relationships are short-term, so it can’t take downtown Boston real estate brokers ads for granted. Zillow’s advertising revenue, on which the company’s financial success relies, will suffer in 2020 if existing advertisers ended their relationship because of a slower Boston condos for sale market and if Zillow is unable to replace their revenue stream. If Zillow’s user base dwindles (which I think it will) or if its competitors become more attractive to a small or medium size downtown Boston real estate company like mine. The result, ad revenues will decline. Also, as the company relies heavily on ad revenue from its Premier Agent program, revenue could seriously suffer if agents stop seeing value from advertising on Zillow (like I just did). Finally, a slowdown to the downtown Boston real estate market (U.S. in general) or a drop in consumer interest in home buying and mortgages, both of which are beyond Zillow’s control, would likely reduce traffic to the site and lead to a drop in ad revenue.

The Bottom Line

Zillow makes money by selling advertising on Zillow.com and the Zillow mobile app to real estate agents looking for buyers and sellers and mortgage lenders looking for borrowers. What will happen to Zillow if we hit a housing bubble 2.0? Simple answer guys like me will cut back on highly cost ads that show no return for the investment. What will happen if interest rates go up? All this money Zillow is borrowing is going to get very costly.

Let me end on a positive note. I don’t see any recession coming up in 2019. So Zillow is safe in the short term.

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  • For more information contact Janet Lamb or John Ford at 617-595-3712

Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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