I think they’re all sound asleep…no one will be the wiser.

Quietly John tiptoed down the stairs. There they were-two orange plastic pumpkins filled with candy.

They won’t notice anything missing…just a piece or two or three…ummm, so yummy…

“John! Caught in the act! Stealing candy from the kids. Shame on you. What do you have to say for yourself?”

I’d answer you, Amy, but I have a mouthful of candy.

“Amy, are there any mini chocolate bars? The boys won’t know. It’s Halloween and right now we’re just two big kids dressed up as Boston condo for sale brokers.”

Ford Realty Menu of Options for Seller Listings and for Massachusetts home buyers

Buyers receive 60% rebate from our portion of the broker fee

As a home seller, it sounds like you have a solid grasp of the current 2026 landscape. Times are changing and we plan to keep up with it. We now provide 1% listing fee for Boston and North Shore areas. Here is a concise breakdown of how those Ford Realty tiers typically function based on the service levels you’ve identified:

1. Basic “Entry Only” – $500.00

This is essentially a “digital signpost” service.

Visibility: Your home is listed on the local MLS, which syndicates to Zillow, Realtor.com, and local brokerage sites.
Your Role: You are the primary point of contact. You handle photography, scheduling all showings, vetting buyers, and all contract negotiations.
Best for: Experienced sellers or those comfortable managing real estate paperwork and logistics independently.

2. Flat Fee (Assisted) – Starting at $1,500.00

This tier bridges the gap between DIY and full representation.

The Upgrade: The broker takes professional photos and handles the listing setup.
Added Support: You gain professional guidance for the initial setup, ensuring the listing looks polished to attract higher-quality leads.
Broker Role: 60-day listing, one open house per month, schedule day and evening showings. The negative is that the full fee is due after 60 days even if the house/condo doesn’t sell or go under agreement.

3. Full-Service – 1% Commission

This is the “hands-off” alternative to the traditional 2.5%–3% model.

The Full Package: Professional photography and floor plans are included.
Active Management: The broker hosts one open house per month and handles day/evening showings.
Logistics: They are physically present for the BFD smoke detector inspection and the home inspection, taking significant stress off your plate.

Key Financial Reminders

Buyer’s Side: Regardless of your flat fee, remember to factor in the 2%–3% commission for the buyer’s agent to keep your home competitive.
Tax/Closing: Budget for the MA transfer tax ($4.56 per $1,000) and ensure all Condo fees are cleared to avoid delays at closing.