If you own a Boston condo in Beacon Hill or are a realtor looking to sell a local property, at some point you’re likely to consider the prospect of having an open house. However, there are a few advantages and disadvantages to consider before making your decision to move forward.


New Potential Buyers for Realtors

New Boston condo buyers flock to open houses because it helps them get a sense of how the real estate process operates. The casual atmosphere allows buyers to mingle with other buyers and realtors and ask questions about tips and tricks. In return, realtors often gain potential buyers.

Buyers Can Examine the Home Freely

Because Boston condo open houses last a few hours, buyers can investigate parts of the home, take photos, and soak in the results without pressure to leave right away. This real-time research is something buyers cannot gain just by viewing pictures online.

More Exposure for the Neighborhood

A realtor should use an open house as a marketing tool, similar to advertising online or in newspapers. Flyers, street signs, bulletin boards, and word of mouth are other good marketing resources. This level of exposure can increase the chances of selling the home sooner rather than later.


Little Chance of a Sale

It’s rare to garner a sale or a bid from an open house. This is because the mission, at least from a realtor’s perspective, is about finding buyers to look at other homes that meet their qualifications. An open house is about mingling and researching, not necessarily for closing a sale.

Nosy People with No Intention of Buying

Some of the people who show up to an open house may have bad intentions. Nosy people and thieves disguised as buyers often come with no intention of bidding or buying the house. Nosy people browse with no purpose, and thieves scope the place out for valuables.

Buyers Can Lose Interest

Continued open houses reek of desperation. If the house does not sell after the first two or three open houses, it means buyers are probably not interested in the sale. Realtors who only focus on open houses are usually not the best choice for owners looking to sell. A better realtor will use various resources to sell the home for maximum results.

If you’re curious about attending open houses for condos, penthouses, and lofts in Beacon Hill, or you’d like to view properties at your leisure, get in touch with Ford Realty. We can help you find your dream home in downtown Boston or another neighborhood in Boston. Give us a call today at 617-720-5454 to schedule an appointment. ‘

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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