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Black Friday and Cyber Monday are behind us, yet finding the perfect holiday gifts for friends and family is certainly still top of mind for many right now. This year, there’s another type of buyer that’s very active this holiday season – the homebuyer.

Each month, ShowingTime releases their Showing Index which tracks the average number of appointments received on active U.S. house listings. The most recent index notes:

“The Showing Index reported a 60.9 percent jump in nationwide showing traffic year over year in October, the sixth consecutive month to see an increase over last year.”

Here’s the breakdown of the latest activity by region of the country compared to this time last year:

  • The Northeast increased by 65.5%
  • The West increased by 64.7%
  • The Midwest increased by 55.7%
  • The South increased by 54.7%

Why is the real estate traffic so active?

The health crisis definitely put homebuying plans on pause for many earlier this year. Buyers, however, are in the market and making moves well past the typical busy homebuying seasons of spring and summer.

One of the main reasons buyer traffic has continued to soar in the second half of 2020 is how dramatically mortgage rates have fallen. According to Freddie Mac, the average mortgage rate last December was 3.72%. Today, the rate is a full percentage point lower.

Get ready to hang the lights on the Christmas Tree, deck the halls, and spread some cheer—the holiday season is almost here! Juggling the holidays along with a Beacon Hill condo sale might be sound impossible (or at the very least, stressful), but we’re here to help you find the best way to balance both.

Here are our top 4 tips for navigating your Midtown condo sale during the holiday season!

Use Christmas Decorations to Your Advantage in Selling a Condo

Beacon Hill condos

Boston Beacon HIll condos for sale

You don’t have to go all out with holiday decor on your Beacon Hill condo for sale, but a little seasonal warmth sprinkled here and there goes a long way! Hang some white lights along the staircase, add a wreath to the front door, and string some garland along the mantel. If you do opt for a tree, you’ll want to make sure it doesn’t crowd the room—perhaps even consider a tabletop version.

Bonus tip: scent is the sense most closely tied to memory, so use that to your advantage to appeal to a Boston condo for sale buyer nostalgia! Bake some cookies beforehand, warm up a pot of cider, or light a few seasonally scented Chrstmas candles. It may sound over the top, but it works.

Be Flexible with Boston Condo Showings

While you’ll probably have a busy schedule over the next month or two, you should make sure it doesn’t affect your availability for Beacon Hill condos buyers too much. One of the biggest reasons people hold off on selling during the holidays is because they can’t be around to prepare their Boston Seaport Condo for sale…but intentionally making room in your schedule will make the whole process much simpler.

If you usually host a Christmas party, consider asking a friend or relative to step in for you. If you’re traveling, try not to be gone for too long, and make it clear to your Boston real estate broker and any potential buyers when you’ll be back.

Work with a Home Stager on your Boston Condo for Sale

If you either:

A.) Really don’t have time to stage or

B.) Don’t want to take any risks on your Boston condo for sale not looking its best, then working with a qualified home stager is a great option. You might be skeptical, but Boston real estate for sale home stagers have been specially trained and certified to optimize your space with the right decor and furniture—which often leads to faster and more profitable sales. 

It’ll also take one more stressful task off of your to-do list, giving you more time to plan for the upcoming holiday festivities. If you want a few recommendations for home stagers, just give us a call. Of course, we can always do a walkthrough of your Beacon Hill condo for sale and offer personalized tips and DIY projects, if you’d prefer.

Practice Smart Marketing on Your Boston Condo for Sale

Marketing Boston real estate is the key to bringing in the right buyer. It’s even more important during the Thanksgiving and Christmas season, since fewer—but more serious—buyers are searching. That’s where working with a Boston real estate for sale agent really comes in. You can sit back, relax, and plan for the holidays, while we take care of getting the word out about your Beacon Hill condo for sale through our comprehensive marketing resources, including our website, social media platforms, local advertising, professional contacts, and more.

List Your Boston condo for sale this Holiday Season with Us

Balancing a Boston Midtown condo sale and the holidays can be stressful…but not if you work with a professional! Enlist our help, and we’ll be around to carry some of your workloads, reduce your stress, and sell your home for top dollar.

Downtown Boston Real Estate and the Bottom Line

There are first-time, move-up, and move-down buyers actively looking for the home of their dreams this winter. If you’re thinking of selling your house in 2021, you don’t need to wait until the spring to do it. Your potential buyer is very likely searching for a home in your neighborhood right now.

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